Initial in New Zealand

We are a part of the Rentokil Initial group. We are a leading provider of expert facilities management, medical and hygiene services to businesses and organisations of all kind, enabling them to focus on what they do best.


About Initial Hygiene

New Zealand Washroom

Initial Hygiene is the expert in providing efficient, professional washroom services and enjoys a time-honoured reputation of quality products, reliable service and market-leading

With our comprehensive range of washroom solutions and products, we guarantee we can
meet the needs of every washroom user, in every organisation.

With branches New Zealand wide, and as part of a global brand, we provide world-class
experience and expertise while offering the convenience and personalisation of a local

From soaps and air fresheners through to deep cleans and IT hygiene, we have the solution for your business.


Initial began trading in England in 1903 when an American, Mr A.P.Bigelow, started a towel rental service for businesses in London. Each customer had their initials embroidered on their towels – and so the Initial Towel Supply Company was born. Over the years the business grew and expanded into many other countries. It was acquired by the Rentokil group in 1996, and renamed Rentokil Initial. Rentokil added international know-how and business acumen to the group’s operations, and the two businesses still trade separately under the Rentokil and Initial brand names.

Culture and Values

Initial has a decentralised structure with strong operational management at local level. We believe in streamlining management and investing in recruitment, training and technology. Empowering our employees through development programmes helps you always receive the best customer service. All our employees follow our Code of Ethics and we also subscribe to Employment Best Practice guidelines. For you this means:

• A ‘customer-first’ philosophy.
• A service provider who proactively cares for the environment.
• A direct and transparent way of dealing with all customers and staff.

Benefits of Initial Service
The cost-effective way to meet your washroom needs.
Building Trust
How we build and maintain lasting relationships with our clients.
Corporate Social Responsibility
Discover our constantly evolving culture of Corporate Social Responsibility.


Fumacare Preview

Fumacare was founded in 1987 providing hygiene services and solutions for businesses out of four branches covering all of New Zealand.

Global Yet Local
Bringing world-class service to your business.
Leadership, Quality and Innovation
You’d be surprised what we get up to in washrooms.
People Matter
Our business is all about people. Our people working to make the lives of your people more comfortable and convenient.
Working With You
Almost every organization requires washroom hygiene services. The question is, who are you going to choose to supply yours?

Speak to an expert

  • 0800 11 11 88

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