Worldwide Locations
Initial Achieves Business Superbrands Status
01/03/2007
(PRLEAP.COM) Rentokil Initial has joined the list of business “Superbrands” 2007. This prestigious award recognises the impact of both the Rentokil Pest Control and Initial brands within their markets. At a launch event in London, the company was listed within a line up of leading brands from across multiple business sectors.
Chairman of Superbrands, Stephen Cheliotis said: “Rentokil and Initial are two powerful service brands, not just here in the UK but internationally. The factors that bind the brands and have helped build their significant reputations include personal service, an attention to detail and a genuine care for each client and project, as well as the wider environment. Of course a brand would not last the distance if it did not achieve results, so both brands ensure they deliver time and time again. As a result they are seen as trustworthy and reliable, two of the most important factors for any company wishing to attain credibility and the foundations for success which that credibility provides.
“The strength of the brand is testament to the hard work done not only by the marketing teams but by the endeavours of all the staff, particularly those in customer facing roles. Rentokil Initial’s crowning as a Business Superbrand amongst an elite of fellow business powerhouses, like BP and BASF, is something the company can be very proud of. This status, bestowed on them not only by a panel of experts but also by the wider business community who were surveyed as part of the ‘selection process’, confirms Rentokil Initial’s reputation and provides them with an edge over rival companies.”
